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Sales emails / How to follow up on a quote with no reply

How to follow up on a quote with no reply

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Short answer

To follow up on a quote with no reply, ask two working days after you send it whether it arrived and made sense. Five working days later add one new fact and ask one question. Then send a message that closes it. Put the next date in the quote itself so that chasing is expected.

QuestionAnswer
When2 working days, then 5 working days, then close
How longTwo to four lines
What must be in itThe quote, what is new, one easy question
Last checked: . Written from what people in this job say in public forums. We have not tested it with live accounts.

The method

“just found a last email from an engaged prospect that I haven't spoken to since August... oops”A salesperson on r/techsales. It is the quote nobody chased, and it is the usual way a quote dies.
  1. Put a date in the quote email: "I will call you on [DAY] to answer any questions." Then your follow-up is expected, not pushy.
  2. Set the reminder when you send it, not later. A calendar entry with the quote attached works as well as any system. Do it before you close the email.
  3. Two working days later, ask if it arrived and if anything is unclear. That is all.
  4. Five working days after that, add one new thing: a date you can hold, an option that changes the price, a similar job you finished. Ask one question.
  5. Then close it: say you will assume it is not the right time, and that they can write back. Mark it closed or parked, with a date.

3 messages to adapt

Replace every [BRACKET] with a real fact. If you cannot, delete the line.

  • 2 working days: did it arrive?Subject: Quote [NUMBER] for [WORK]Hi [NAME], I sent quote [NUMBER] for [WORK] on [DATE]. Did it reach you, and is anything unclear? I can talk it through in 10 minutes. [YOUR NAME]
  • A week later: one new factSubject: Quote [NUMBER]: one more thingHi [NAME], One thing I did not put in the quote: [A DATE YOU CAN HOLD, AN OPTION, OR A SIMILAR JOB, ONLY IF TRUE]. Does it change anything for you? [YOUR NAME]
  • ClosingSubject: Quote [NUMBER]: shall I close this?Hi [NAME], I have not heard back, so I will close quote [NUMBER] on my side. If the timing changes, reply and I will pick it up. The price holds until [DATE]. [YOUR NAME]

When to send them

  • The free tool counts a quote as due 5 working days after the last contact (Proposal sent). Use the date they gave you if there is one.
  • A first nudge at two working days is our advice for "did it arrive", not a rule.
  • Three chases is the limit in the tool. Then close.

What to avoid

  • "Just checking in" and nothing else.
  • Fake urgency: a price that ends soon unless it truly does.
  • Writing every day.
  • Saying you saw they opened it. You do not know that.
  • Dropping the quote because you forgot. Set the date at the moment you send.

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Questions people ask

How long should I wait before following up on a quote?

Two working days to check it arrived, then five working days later a second message. That is our advice, not a rule.

What should I say?

Name the quote, what is new, and ask one question. Skip the "just checking in".

What if they never answer?

Send a closing message and stop. Silence now is an answer for now. Write a date to try once more.

Should I call or email?

Whatever you used to send it. A short call after the second message is fine if you have their number from them.

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