Pick the moment
Each page has complete emails, subject lines and what to avoid. Free, no sign-up.
Follow-up email after no response: four you can copy
Four short follow-ups for when the first email got no reply.
Sales follow-up email template: four you can copy
After a quote, an enquiry, a call, or a lead gone quiet.
Cold email template for B2B: four you can copy
Four first emails: from their site, news, a question, or an introduction.
Follow-up email after a meeting: four you can copy
A recap, a promised document, an event, and a nudge.
Sales breakup email: three you can copy
Three polite last notes. No guilt, no tricks.
How to write a cold email subject line
Four kinds of subject line, each with the email that goes with it.
Check or draft an email
The checker is free. The second tool costs $9 once.
Cold Email Checker
Paste your draft and the text of the prospect's page. It tests every claim about them against that text, flags claims about you that need proof, and checks the subject line, the single ask and the length. It lists the commercial email basics from the US FTC's CAN-SPAM guide that the draft is missing. You get a verdict, a claims table, quoted issues and a tightened version with unsupported claims removed.
Cold Email from a Website
What you give it: a company's website address and a line on what you sell. If you have a proof point, add it, and you confirm it is true.
What you get: a three-email sequence and two subject lines, each built on something visible on their site, with the page it came from, and a list of what to check before sending.
$9, one price, no subscription. It reads up to three public pages, does not find email addresses, and does not send anything.
A note on the rules
Rules for commercial email differ by country. Not legal advice.
- United States: FTC: CAN-SPAM Act: A Compliance Guide for Business. It says the law covers all commercial email, with no exception for business-to-business email, and lists what each message needs, read 5 October 2026.
- United Kingdom: ICO: Electronic mail marketing. It says you must not send marketing emails to individuals without specific consent, that you can send marketing emails to companies, and that it is good practice to keep a do-not-email list of companies that object. The ICO says the page is under review. Read 5 October 2026.