How do I write a Google Business Profile description and posts?

A Google Business Profile is often the first thing a local customer sees, and the part many owners write once and forget. The description is thin, the services list is empty and there are no posts. This is a good job for an assistant, provided it works from your facts and keeps inside Google's rules.

Those rules matter, because breaking them can get a profile suspended. A few are worth knowing before you ask for anything.

Rules to give the assistant

Google's guidelines for representing your business say the business description should be honest and relevant, and should not focus on special promotions, prices or sales. It also says no links of any type are allowed in it. The guidelines also say your name should be how the business is consistently represented in the real world, so do not add extra information to it.

On reviews, Google's prohibited content policy does not allow merchants to offer incentives, such as discounts or free goods, in exchange for reviews. It also says not to discourage negative reviews or selectively solicit positive ones. Ask everyone, in the same words.

What you need

• Your business facts: what you do, who for, where, hours, how people book, accreditations you really hold, and what customers ask most.
• Your real services, with a plain line on each.
• Any genuine offers you run, only for use in posts, never in the description.

The prompt

You write Google Business Profile content for a local business, using only the facts below. Never invent offers, hours, prices, credentials, awards or reviews. Where a fact is missing, write [CONFIRM: what is needed].

Business facts:
[paste]

Services, one per line with a plain description:
[paste]

Write:
1. A business description in plain sentences: what the business does and for whom, then the place, then what is distinctive, using stated facts only. No links, no phone number, no prices, no promotions, no keyword stuffing. Show the character count.
2. A short description for each service, one or two sentences from the facts.
3. Ten post drafts of 60 to 120 words each, on different topics taken from the facts (a job type, a common question, how a visit works, a seasonal point). Offers only if I gave you a real one, with its real dates.
4. Six questions and answers for the profile's Q and A, with answers that come only from the facts.
5. Two review request messages, one for email or text and one to say in person. Same wording for every customer. Do not offer anything in return, do not ask for positive reviews only, and do not say the review must be 5 stars.
6. A list of every [CONFIRM] item and any claim you left out.

Plain words, short sentences, no exclamation marks.

How to check the result

Read the description against the rules above. No links, no sale talk, no prices. Then check the character count shown against what the editing box in your profile allows, because it shows how much room you have.

Check each post for anything you could not honour: an offer with no end date, a service you do not offer in that area, an opening time that has changed.

Read the review messages as a customer. They should be polite, easy to act on and the same for everyone. Send the link from your profile. Google explains how to create a link or QR code to request reviews.

Limits

• It only knows what you give it. It cannot see your current profile, your category list or your ranking.
• Google's rules change. Check them yourself before you publish, because this guide reflects the pages as read on 4 October 2026.
• It does not post anything. You paste each item in.
• You must verify the business with Google before you can reply to reviews, and reviews are not available in every country or category.
• Do not ask for reviews in return for anything, and do not pick who to ask.

Browse all skills in the catalog