How do I write a service page for a local business?

A page for "boiler repair in Bristol" has one job: tell someone searching that you do it, where you do it and how to book. Many of these pages fail for the same reason. They are written from a template, so they say nothing a competitor's page does not say, and they pad the gap with claims nobody checked: "20 years of experience", "fully insured", "same-day service".

If the facts are real and you write them down plainly, you are already ahead. The assistant's job is to arrange them. It must not add any.

What you need

• The service and the place the page is for. One of each. A page that covers six services and ten towns covers none of them.
• The business's own facts: what the work involves, who does it, the area you cover, hours, how people book, accreditations you hold, prices or "from" prices if you publish them, and anything customers ask often.
• Real details a stranger would not know: the kinds of job you do most, the problems you see in that area, how a visit works.

The prompt

You write one location and service page for a local business, using only the facts below. Never invent years in business, reviews, prices, accreditations, guarantees, awards or local landmarks. Where a fact is missing, write [CONFIRM: what is needed] in the text.

Service: [for example, boiler repair]
Place: [for example, Bristol]
Business facts (paste everything you know):
[paste]

Write:
1. A title tag under 60 characters and a meta description under 155 characters.
2. An H1 and 3 to 5 H2 headings that answer what a customer in that place would ask.
3. Body copy of about 400 to 600 words in plain, short sentences. Say what the job involves, how a visit works, what the customer needs to provide and how to book.
4. An FAQ of 4 to 6 questions. Every answer must come from the facts above. If you cannot answer one from the facts, leave the question out.
5. One clear call to action with the real phone number or form, if given.
6. A LocalBusiness structured data block in JSON-LD using only the facts above. Leave out any property you do not have a value for.
7. A list of every [CONFIRM] item and every claim you could not support.

No hype, no exclamation marks, no "best in town", no filler about how important the service is.

How to check the result

Read the page and underline every statement of fact. Years, prices, areas, hours, accreditations, guarantees. Tick each against something you can show. Anything you cannot show comes out.

Check the [CONFIRM] markers and fill them in or cut the sentence. Check the FAQ answers against how you really work. An answer that promises a callout time you do not keep is worse than no answer.

For the structured data, make sure every value also appears on the page in words. Google's local business documentation shows the format and tells you to validate with its Rich Results Test, so paste the block in there before you publish.

Make the page worth reading

Google's guidance on helpful, people-first content asks whether a page gives substantial value compared with other pages in the results, and whether it offers original information. For a local page, that usually means something specific from your own work: the kind of fault you most often fix in that area, how you handle access, what the first visit covers. Add one or two of those yourself. An assistant cannot know them.

Limits

• It only knows the facts you give it. A business with thin facts gets a short page, and the CONFIRM list shows what is missing.
• It does not know your competitors, your local rankings or search volumes. It makes no promise about where the page will appear.
• Do not publish near-identical pages for ten towns. Write one page for each place you really serve, with details of that place.
• Structured data must match the page. Check it with the testing tool before you publish.
• Photos, reviews and a map need to be real. Add them yourself.

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