4 templates you can copy
Four templates for four kinds of product. Each one has the facts a buyer looks for. Leave out any line you cannot fill with a real fact. Replace every [BRACKET] with a real fact.
- Any product[PRODUCT NAME] is a [WHAT IT IS] for [WHO IT IS FOR]. [ONE SENTENCE ON THE MAIN BENEFIT, ONLY IF YOU CAN BACK IT UP.] - [FEATURE 1]: [WHAT IT MEANS FOR THE BUYER] - [FEATURE 2]: [WHAT IT MEANS FOR THE BUYER] - [FEATURE 3]: [WHAT IT MEANS FOR THE BUYER] Size: [MEASUREMENTS]. Materials: [MATERIALS]. Care: [HOW TO LOOK AFTER IT]. Ships from [PLACE] in [NUMBER] working days. Returns: [ONE LINE AND A LINK TO YOUR POLICY].
- Clothing[PRODUCT NAME] in [FABRIC AND WEIGHT]. Cut [FIT: RELAXED, REGULAR OR SLIM], with [ONE DETAIL, FOR EXAMPLE POCKETS OR LINING]. The model is [HEIGHT] and wears size [SIZE]. Measurements in [CM OR INCHES]: chest [NUMBER], length [NUMBER], sleeve [NUMBER]. Colours: [COLOURS]. Care: [WASH INSTRUCTIONS]. [DOES IT SHRINK OR FADE: ONLY IF YOU KNOW.]
- A home item[PRODUCT NAME]: a [WHAT IT IS] for [ROOM OR USE]. Made of [MATERIAL], with a [FINISH] finish. Size: [WIDTH] x [HEIGHT] x [DEPTH]. Weight: [WEIGHT]. In the box: [WHAT IS INCLUDED, FOR EXAMPLE FIXINGS]. Not included: [WHAT IS NOT INCLUDED]. Built to [WHAT IT HOLDS OR DOES, AS A FACT]. Clean it with [HOW].
- A small-batch product[PRODUCT NAME] is [HOW IT IS MADE] in [PLACE], in batches of [NUMBER]. Ingredients or materials: [FULL LIST]. [ANY ALLERGEN OR SAFETY NOTE THAT THE LAW WHERE YOU SELL REQUIRES.] Size or weight: [AMOUNT]. Best before or shelf life: [DATE OR PERIOD]. [HOW IT VARIES BETWEEN BATCHES, IF IT DOES.]
What to avoid
- Do not use words you cannot prove: best, premium, perfect, amazing. Give a fact instead.
- Do not paste the supplier's text word for word. Other stores have the same words, and buyers can tell.
- Do not leave out size, materials and care. Those are the questions buyers ask before they buy.
- Do not write one long block. Short lines and a few bullets are easier to scan on a phone.
- Do not make health or safety claims you cannot support. Say what the product is and how it is made.
What the paid tool adds
The template above is free. The tool writes it for you from your own product.
Product Description Rewriter
What you give it: A product page address, pasted text, a collection address, or a product export file.
What you get: A description as clean HTML for your store: an opening about the benefit, short bullets, specs, care and policy notes. Also a search title (up to 60 characters) and a meta description (up to 155). It keeps your own tone and never invents facts: anything missing is flagged for you to confirm. A file run gives back a file you can import again.
One price, no subscription.
Questions people ask
How long should a product description be?
As long as the buyer needs: what it is, who it is for, size, materials, care and delivery. Cut anything that is not a fact or a clear benefit.
Should I use bullets?
A few. They help on a phone. Keep the first line as a sentence so the page still reads well.
Can I use the supplier's description?
It is better to write your own. The same words on many stores do not help you stand out. Check the facts against the supplier's data.
What should I put in the search title and the meta description?
Say what the product is in plain words. The Product Description Rewriter keeps the title to 60 characters and the meta description to 155.
What if I do not know a fact, such as the weight?
Measure it or ask the supplier. Do not guess. Leave the line out until you know.