To ask customers for reviews, ask after the order arrives, ask everyone and not only the happy ones, make it one click, and say you want honest feedback. Never pay for good ones.
4 messages you can copy
Four messages for four moments. Each one asks for an honest review and gives a way to tell you first if something is wrong. Replace every [BRACKET] with a real fact.
- An email after deliverySubject: How is your [PRODUCT]?Hi [FIRST NAME], Your [PRODUCT] should have arrived by now. How is it going? If you have a minute, an honest review helps other shoppers, good or bad: [REVIEW LINK]. If something is wrong, please reply to this email first and I will help. [YOUR NAME]
- A short text (only if they agreed to texts)Hi [FIRST NAME], it is [YOUR NAME] from [STORE]. I hope the [PRODUCT] arrived safely. Would you leave an honest review? [LINK] If anything is wrong, reply here and I will sort it.
- One reminder, no pressureSubject: Quick reminder about your [PRODUCT]Hi [FIRST NAME], One short reminder. If you have a minute to review your [PRODUCT], here is the link: [REVIEW LINK]. If you would rather not, no problem. I will not ask again. Thank you for your order. [YOUR NAME]
- A note in the parcelThank you for your order. We hope you like it. If you do, a review at [LINK] helps others find us. If something is not right, tell us first at [EMAIL] and we will fix it. Honest reviews only. Good or bad, we read every one.
What to avoid
- Do not ask only the happy customers. A set of only good reviews gives a false picture, and some rules treat it as misleading.
- Do not offer a gift or discount for a good review. Do not make a reward depend on the rating.
- Do not write reviews yourself or ask friends and family to. Buyers and review sites can tell.
- Do not send texts to people who did not agree to them. Check the rules where your customers live.
- Do not send more than one reminder.
Official pages. Rules differ by country. Not legal advice: check the rules that apply to you.
- United States: FTC: Endorsement Guides, what people are asking. US guidance. It covers what to tell people when you give something in return for a review, and why you cannot hold back only the negative ones. Other countries have their own rules. Read 5 October 2026.
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What the free tool adds
It does not write the ask. It answers the reviews that come back, so a bad one gets a calm reply. Free.
Review Reply Drafter
What you give it: One review, a few, a file from your review app, or the address of a public review page.
What you get: A reply for each review, matched to its tone. An unhappy customer gets an apology for what happened, one next step and an invitation to talk privately. It never offers a refund, credit or discount you have not approved: it leaves a gap for you. It flags the reviews that need you first, such as an injury, an allergic reaction, or a legal or chargeback threat.
Questions people ask
When is the best time to ask?
After the order has arrived and the customer has had a few days to use it. Not before.
Should I ask every customer?
Yes. If you only ask people you think are happy, the reviews will not match what customers really think.
Can I give a discount in return for a review?
Do not make a reward depend on a good review. If you thank everyone who reviews, good or bad, say so openly, and check the rules of the review site and your country first.
How many reminders should I send?
One. A second one starts to feel like pressure.
What if someone leaves a bad review?
Reply calmly, say sorry for what happened, and offer one next step. The page on responding to a negative review has four examples.
More
Sources
- FTC: Endorsement Guides, what people are asking, read 5 October 2026